The Brunswick

The Brunswick: Adaptive Reuse of Over-Parked Areas for Community Activation.

A recent traffic and parking utilization study conducted at The Brunswick Apartments, a 250-unit multifamily development in New Brunswick, NJ, identified an overabundance of parking capacity, presenting an opportunity to repurpose underutilized hardscape into a functional, pedestrian-oriented open space. The reconfiguration of this impervious area into a multifunctional community plaza aligns with best practices in landscape architecture, urban design, and green infrastructure, promoting both environmental and social sustainability.

The design program focuses on three key functional zones:

  • Outdoor Culinary & Dining Areas – Integrated site furnishings and hardscape modifications support communal dining, reinforcing connections to adjacent food-service establishments.
  • Active Recreation Spaces – Flexible-use zones accommodate interactive games and passive recreation, promoting physical activity and social engagement.
  • Urban Retreat Areas – Strategically placed seating, tree canopy coverage, and native plantings provide shade, thermal comfort, and a refuge within the urban environment.

The design approach prioritizes low-impact development (LID) strategies and stormwater best management practices (BMPs), incorporating permeable paving systems, bioretention features, and native plantings to mitigate runoff, reduce heat island effects, and enhance site ecology.

The project required extensive coordination with municipal agencies to navigate permitting and zoning challenges, particularly regarding the reduction of designated parking capacity and compliance with local land-use regulations. Additionally, engagement with adjacent commercial stakeholders, including restaurant and retail operators, was essential to integrate the space seamlessly into the existing streetscape and ensure mutual benefit to residents and businesses.

By implementing context-sensitive urban design strategies, the project enhances pedestrian connectivity, improves microclimatic conditions, and fosters a more resilient and activated streetscape. The Brunswick’s open space initiative demonstrates a replicable model for adaptive reuse of over-parked sites, transforming residual spaces into vibrant community assets.