LaBella Associates Marketing Team Recognized Nationally for Excellence in AEC Communications
Honors span four marketing disciplines across two of the AEC industry's most respected award programs.
LaBella Associates’ integrated marketing team has earned multiple national honors for excellence in strategic communications, receiving top honors from both the Zweig Group Marketing Excellence Awards and the SMPS Marketing Communications Awards. Together, the recognitions reflect the breadth and impact of the firm’s integrated marketing program.
The recognized work spans thought leadership, corporate storytelling, video and digital marketing. Campaigns honored by the two organizations included the semi-annual K-12 publication In Session, the firm’s Corporate Social Responsibility Report, the Port of Albany Partnership Video and the award-winning 2025 Holiday Service Campaign, showcasing LaBella’s expertise, culture and community impact.
“Great projects deserve great storytelling. Our marketing team partners closely with technical experts across the firm to communicate the impact of our work in ways that resonate with clients, communities and future talent,” said Jeff Roloson, President of LaBella Associates. “These honors reflect the creativity, collaboration and strategic thinking that define our approach to telling the LaBella story with the same level of excellence that guides everything we do.”
The recognitions include a Gold Award and two Silver Awards from Zweig Group, along with an SMPS Marketing Communications Award of Excellence and a finalist honor. Notably, In Session was recognized by both organizations, earning a Gold Award in the Newsletter category from Zweig Group and finalist honors in SMPS’s External Publication – Mixed Media category. Zweig Group also recognized LaBella’s Corporate Social Responsibility Report and Port of Albany Partnership Video with Silver Awards, while the firm’s 2025 Holiday Service Campaign earned an SMPS Award of Excellence in the Holiday – Digital category.
“We hold our marketing initiatives to the same high standards as the work we deliver for our clients,” said Beth Curran, Senior Vice President & Director of Marketing, LaBella Associates. “We invest our resources thoughtfully, challenge ourselves creatively, and apply our expertise with integrity. We also prioritize developing our internal talent while building rewarding partnerships with trusted collaborators. I’m incredibly proud that this recognition reflects not only our team’s professional expertise, but also the meaningful growth these projects have helped drive.”
The Zweig Group Marketing Excellence Awards recognize outstanding marketing campaigns across the architecture, engineering and construction industry based on creativity, messaging, design and measurable business impact. Entries are evaluated by a panel of experienced AEC marketing professionals.
The SMPS Marketing Communications Awards recognize excellence in marketing communications across the AEC industry, honoring firms for innovation, strategic execution and creative excellence.
About LaBella Associates
LaBella Associates is home to over 2,200 multi-disciplinary consultants who plan, design, engineer, and manage public and private projects that enrich our communities. Our expertise is recognized in infrastructure, buildings, environmental, and energy projects throughout the eastern United States, the United Kingdom, and Spain. Headquartered in Rochester, NY, LaBella is a certified Great Place to Work.
