Rob Pepe

Chief Financial Officer

LaBella is committed to taking good care of our clients, taking good care of our employees, and taking good care of the communities in which we operate. We do these things to the best of our collective ability, and that is a powerful thing and fulfilling to be a part of.

Rob joined LaBella Associates as an accountant in 1990 and was appointed Controller in 1999. He advanced to Chief Financial Officer in 2007 and became a Senior Vice President of the company in 2025. Under Rob’s leadership, the firm has implemented a strategy of diversification across various markets and geographies.

Rob earned a BS in Accounting from SUNY Brockport and serves on the Finance, Investment, and Audit Committee of the Brockport Foundation. Rob is also a member of Brockport’s Foundation Board. He is an avid guitar player and enjoys spending time with his wife Diane and children Matthew and Jordan in their hometown of Fairport, NY.